Nearly 30 million Americans suffer from chronic insomnia, which, according to scholarly articles in The Journal of Sleep Medicine, means they have trouble sleeping almost nightly for periods of at least one month in length. Insomnia takes a big toll personally for those who suffer from it, and economically because of the impact sleepy and fatigued individuals have in the workplace. According to the recent American Insomnia Study, the annual loss in worker productivity due to insomnia is $63.2 billion, or $2,280 per worker. Ignoring insomnia intensifies its effects and can cause even more stress, mood, health and physical problems.